by Donna R. Wood
We live in a time when personal brand seems to be everything. Personal brand sounds so salesy and … well, fake; but is it? The world’s perception of our personal brand really depends on us. The authenticity of the brand is what matters the most. Are you being authentic, or are you blending in with everyone else out of the fear of being different?
For years, people would ask me what exactly Butterfly Phoenix is. For the longest time I didn’t have a satisfactory answer, because even I didn’t know. The title of my blog was Butterfly Phoenix. I published my books under Butterfly Phoenix Publishing. Everything I did online was somehow directly connected to Butterfly Phoenix.
One day, it came to me. The reason I didn’t have an outward answer was because Butterfly Phoenix is me. It is the culmination of a life that had an uncertain and rocky beginning, and would end as something beautifully transformed; not perfect, but transformed.
As I pushed forward to discover more about Butterfly Phoenix, I found more people who had discovered the authenticity of who they were inside, like my business partner, Rebecca. Although Butterfly Phoenix was born from my life experiences, I recognized that I am not the only butterfly in the kaleidoscope of humankind; nor am I the only phoenix that has risen from the ashes as something new and beautiful.
After years of chasing the almighty dollar, struggling to get ahead, I found my authenticity through living a lifestyle based on existential well-being, where I focus on living from the inside out. Every day, I try to balance my four dimensions of being, resulting in a life of wholeness and a sense of purposeful meaning.